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Jul 21, 2023

A belt that warns if you eat too much and other experiments Samsung invests in to ensure their success

A belt that warns if you eat too much, a forehead cooler to lower fever or a scanner that helps sort fabrics for cleaning clothes. These are just some of the inventions that Samsung is supporting

A belt that warns if you eat too much, a forehead cooler to lower fever or a scanner that helps sort fabrics for cleaning clothes. These are just some of the inventions that Samsung is supporting through its Creative Lab (C-Lab) innovation program. The tech giant certainly understands what success entails. The company started out selling fruit and fish more than 80 years ago and has evolved into a powerhouse that accounts for 20 percent of South Korea’s GDP. Now it is aiming to help several of its employees and external startups to achieve this success.

Since the inception of Creative Lab in 2012, the program has supported 391 projects initiated by the company’s employees and 475 by external startups. “In the early 2000s, Samsung Electronics created the C-Lab because it began to rapidly grow as a company and many startups, such as Facebook and Twitter, began to emerge in that decade and were expanding fast,” explains Jun Kim, employee of the public relations and strategy department of C-Lab’s creative development center. The South Korean brand has set itself a target of: “Innovating like the companies of Silicon Valley.”

“C-Lab creative” reads in colorful neon in front of a giant figure fashioned from plastic boxes. This is in Samsung’s digital city, in Suwon (South Korea), to which EL PAÍS was invited by the technology company. In an adjoining room, the brand displays some of the inventions in which it has invested. These include a machine for printing a temporary tattoo on the skin in seconds, a device that hangs on the neck and enables hands-free recording of everything going on around it, and a device that checks the scalp to prevent hair loss.

Another of the most curious inventions is a “smart belt for a healthier life.” It has been designed by the South Korean startup Belt and is intended to record information such as physical activity. “When you wear it, it sends health data to your cell phone. For instance, it alerts you if you’ve eaten too much and your belly is a little more bloated than usual or if it’s time to work out,” says Kim.

Ice Linker developed a smart cooler that automatically regulates the temperature of users who have a fever. “When worn on the head, it measures the patient’s body temperature at the temples and gradually reduces the temperature of the internal cooling plate in order to cool the user,” they explain at Samsung. The device monitors the patient’s condition in real time and can send notifications to the patient’s cell phone if the condition gets worse. The goal is that in the future it can also be used by outdoor workers and athletes.

In 2016, Lee Hoon purchased an electric vehicle. He soon realized that there was a shortage of charging points in his area. As he recounts, he needed his neighbors’ consent to install new chargers. But he was out of luck. That’s when he thought of the following: “Can’t electric vehicles be charged with back-up batteries like cell phones?” That’s how he became the CEO of Evar, a portable car charger project. “When the driver sends the signal that he has parked the car at this location and wants to charge it here, the portable robot pops up and charges the car,” explains Kim.

Scan & Dive is a scanner that examines clothing and recommends treatment options. The device can supposedly indicate the thickness and absorbency of a fabric and classify textiles such as cotton, polyester and rayon. “The solution can be used to automate garment sorting in laundry facilities and recycling centers and also to help fashion companies to inspect fabrics and make purchasing decisions,” according to Samsung.

“Our feet occupy only 2% of the total body area yet support the rest of the body, 98%,” they explain at Salted. This company has developed insoles with sensors that capture data from the user’s foot, such as walking pattern, body weight imbalance and muscle movement. The user can consult all this data on an application and follow some advice to improve their body posture.

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