How To Increase Word Of Mouth?
There is a single, basic secret to stimulating a high rate of word-of-mouth advertising.
Word-of-mouth should be taught as "find ways to do
what you do so well and so uniquely that your customers
cannot resist telling lots of other people about you."
You want your customers to go and tell their friends, "You won't believe how..."
And what do their friends do then?
When they need someone who offers what you offer - where do you think they will be going?
Any business can also find
ways to stimulate referrals, to stimulate word-of-mouth
advertising, often by doing things that should be done anyway.
I know a plumber, for example, who increased his business ten times - in just twenty-four months without
increasing his external ad budget by even one penny.
He identified twenty six different things to change in the
work environment and in customer communications and those
changes were responsible for developing a very high level of
word-of-mouth advertising.
Are you doing what you should be doing in any case - ABSOLUTELY BRILLIANTLY?
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