Who Is The Easiest Customer To Sell To?
In this tip we're going to talk about one of the
most exciting marketing strategies of all:
Stimulating word-of-mouth advertising.
Word-of-mouth advertising is the most powerful,
effective type of advertising there is but it's the only
kind you can't just buy by the page or by the minute.
It has to be created, stimulated and nurtured with truly
creative techniques.
Most businesses take whatever word-of-mouth advertising
they get, but I'm here to tell you that you can exert a
considerable degree of control over this type of advertising
and marketing.
The reason that word-of-mouth advertising is so valuable is
simple.
Nothing you could ever say about you, no matter
how well you say it, can have as much impact and credibility
as something a disinterested third party says about you.
This is very important!
Let me repeat it again.
Nothing you could ever say about you, no matter
how well you say it, can have as much impact and credibility
as something a disinterested third party says about you.
Also there are some things you simply can't say graciously
about yourself that others can say.
Artificial word-of-mouth advertising is still the most effective
form of TV commercial.
It's called 'Slice of Life' and you're
very familiar with it.
It shows a scene with one ordinary
person telling a friend or associate how good a product is.
Laundry soap, personal computers and hundreds of other
products and services are still sold this way.
Far better though is real word-of-mouth advertising and there
is a single, basic secret to stimulating a high rate of word-of-mouth advertising.
Watch out for my next article where I will discuss this.
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